★★★★★
"I'd told myself nothing would work. A few weeks in and my friends are convinced I've had something done — I just slept."
Ava Joly
Regenerating Mask with Hydrolysed Collagen and Niacinamide
£54.99
£99.96
Wake up looking like yourself again — rested, firmer, glowing. Made for women 40+, not 20-year-olds.
Softens the fine lines that age you
Firms and plumps so skin looks bouncier
Brings back the glow you thought you'd lost — by morning
🔥 At this price only while stocks last — projected to sell out in:
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No Hidden Subscriptions Buy Now, Pay Later
🔒 Secure checkout · 🚚 Free UK delivery over £50 · ↩︎ 90-night money-back
Will Ava Joly work for me?
If you're 40+ and feel like you've tried everything, this was made for you. Ava Joly is formulated for mature, changing skin — the dryness, loss of firmness and fine lines that creams aimed at 20-somethings simply don't tackle. Hydrolysed collagen, hyaluronic acid, niacinamide and ceramides work overnight to plump, firm and deeply hydrate while you sleep.
It suits every skin type, including sensitive (it's fragrance-light, gentle and dermatologically tested). Most women notice softer, more cushioned skin within the first week or two, with fine lines and tone improving over 4–8 weeks. No needles, no downtime, no 10-step routine — and if it isn't right for you, you're covered by our 90-night money-back promise.
How to use
Three nights a week, three simple steps. 1. Cleanse and pat dry. 2. Smooth a thin, even layer over the face — avoiding eyes and lips — as your last evening step, and leave 10–15 minutes to set. 3. Sleep in it, then rinse or gently peel away in the morning. Dry or mature skin can go up to 4 nights; sensitive skin, start with 2 and build up.
Ingredients
A short, deliberate formula — every active earns its place. Hydrolysed Collagen for an immediate firmer, tighter look. Hyaluronic Acid for deep, plumping hydration. Niacinamide to even tone and calm redness. Ceramide NP to rebuild the barrier so skin wakes calm, not tight. Formulated in Korea, dermatologically tested, vegan and free from parabens, silicones, sulphates, mineral oils and nickel.
Shipping & returns
Dispatched within 1–2 business days. UK delivery is tracked and typically arrives in 3–7 days — free over £50. Not in love with it? You’re covered by our 90-night money-back promise: use it as your nightly ritual and if you’re not happy, email us for a full refund — you don’t even need to return the tube.
Over 142,000 women 40+ trust Ava Joly
2 out of 3 of our customers recommend us to a friend or colleague
Real women, real reflections they recognise again
★★★★★
"I've wasted a fortune on creams that did nothing. This is different: my skin looks firmer and the lines have genuinely softened."
★★★★★
"For the first time in years I caught my reflection and didn't flinch. Fresher, firmer — I look like me again."
★★★★★
"My jaw and neck look more defined and my skin actually glows in the morning. I'd quietly given up on that."
★★★★★
"My skin reacts to everything, so I was nervous — no redness, no sting, just a calm, lit-from-within glow."
How to use
Apply — Let it dry — Remove
THE 3 RIGHT STEPS FOR NIGHT SKINCARE
It isn't your imagination — after your mid-40s, collagen loss speeds up. That's when the mirror starts to startle you: firmness goes, the glow fades, and your face can look more tired than you actually feel — while inside, you still feel like you. Ava Joly is made to close that gap.
Most creams just sit on the surface. Ava Joly works where it counts, overnight: Hydrolysed collagen for a firmer, more lifted look. Hyaluronic acid to plump and bring back bounce. Niacinamide to even tone and restore the glow. You sleep, it works, and you wake up looking like yourself again.
4.9
based on 2,935 reviews
📸 Real customers, real results
Loved by women 40–65 across the UK
✓ Verified purchase
I actually recognise myself again
I'd honestly tried everything and decided nothing would touch it, so this was a last roll of the dice. About three weeks in I caught myself in the bathroom mirror and instead of bracing, I just thought, oh, there I am. The lines round my mouth have softened and my face finally looks like it's had a proper night's sleep.
Catherine M.
✓ Verified purchase
My friends keep asking what I've done
Two of my friends have now asked if I've had something done, and I just smile and tell them I've slept well. I wake up looking lifted rather than creased into the pillow, and there's nothing smeared on the pillowcase either. It's become the one bit of my night I won't skip.
Emma W.
✓ Verified purchase
Gentle on my reactive skin, and I glow
My skin flares at the slightest thing so I fully expected redness, and there's been none — no sting, no tightness, nothing. What I didn't expect was the glow; I look fresh and lit-up in the morning instead of dull and drained. For the first time in ages I leave the house without reaching for more foundation.
Sophie T.
✓ Verified purchase
The no-needles route I'd been hoping for
I've sat in the chair thinking about fillers more than once and always lost my nerve, so something I just smooth on before bed suits me down to the ground. No injections, no bruising, no fuss — ten quiet minutes and that's it. After about six weeks my jaw looks firmer and I feel like I'm ageing on my own terms.
Rachel D.
✓ Verified purchase
Plumper and calmer by morning
From the very first night my skin felt cushioned rather than that stretched, parched feeling I'd got so used to. By the second week it genuinely looked smoother and the fine lines had eased. I keep doing little double-takes in the mirror, in a good way for once.
Margaret P.
✓ Verified purchase
Sceptical, but the glow won me over
I'll admit I rolled my eyes at first — I've wasted a small fortune on creams that promised the earth. But the morning glow is real and my skin tone looks more even than it has in years. The three-pack works out far cheaper a night than my old lot, so for once I don't feel daft for buying it.
Hannah B.
✓ Verified purchase
Got my glow back at last
My skin had gone so flat and dull that no amount of highlighter could fake it. This just drinks in overnight, and in the morning everything underneath looks polished and firm. I feel like I've had a glimpse of my younger self looking back at me.
Louise M.
✓ Verified purchase
Smoother than any cream I've bought
I've spent an embarrassing amount on creams that did absolutely nothing, so I wasn't holding my breath. This one's different — within a few weeks the lines are visibly fewer and my skin looks more even and rested. I'd stopped believing anything would change, and it has.
Diane L.
✓ Verified purchase
Doesn't sit greasy on me, which is rare
I'm oily and normally can't bear leaving anything on overnight, so I was braced to hate it. A thin layer just sinks in, no shine on the pillow and no spots come morning. Instead I wake up looking fresher and a bit more like myself, which I genuinely didn't expect.
Karen H.
✓ Verified purchase
Wore it in the run-up to my daughter's wedding
I started a couple of months before the big day, terrified I'd look washed-out in the photos. By the wedding my skin looked the freshest it has in years — my own mum asked what I'd changed. My cheeks stopped feeling tight and I actually felt lovely in the pictures rather than hiding at the back.
Susan P.
✓ Verified purchase
Kind to skin that reacts to everything
My skin throws a strop at the smallest thing, so I patch-tested on my jaw for a full week before I trusted it on my face. No stinging, no redness — just calmer, more comfortable skin by morning. It took me a while to believe it, but now I look rested instead of irritated and I'm hooked.
Joanne R.
✓ Verified purchase
Menopause had left my skin like paper
Since the menopause my skin's felt parched, and a Scottish winter only makes it worse. This is the first thing that's left it feeling cushioned rather than tight when I wake, and the flaky patches on my cheeks have eased right off. I finally feel comfortable in my own skin again.
Linda W.
✓ Verified purchase
My husband noticed before I said a word
A few weeks in, my husband asked if I'd done something different — and in thirty years that has honestly never happened. The lines on my forehead look a touch softer and my make-up sits better, so I feel a bit more myself. I'd love a slightly bigger tube, mind, but that's my only grumble.
Gillian T.
✓ Verified purchase
A step I can do from my bed suits my life
Between work and the grandkids I'm never sat still, so something I just smooth on as the lights go off is perfect. My jawline looks a shade firmer and my neck less crepey than it was, which used to be the thing that startled me most. It took a good month before I clocked it, but I stuck with it and I'm so glad I did.
Carol M.
No reviews match those filters yet.
Inside the formula
Four actives, one purpose
No ten-step routine. Four actives, chosen for mature skin, working together overnight so you wake up looking like yourself.
Hydrolysed Collagen
Makes skin look firmer and more toned, with an immediate tightening effect.
Hyaluronic Acid
Deeply hydrates and visibly plumps, leaving skin radiant and refreshed.
Niacinamide
Evens the complexion and reduces redness and minor imperfections.
Ceramide NP
Restores the skin barrier and soothes dry, stressed skin.
Formulated in Korea · dermatologically tested · vegan & cruelty-free · free from parabens, silicones, sulphates, mineral oils & nickel
Night 1
Skin wakes up cushioned
First morning: visibly plumper, calmer and deeply hydrated skin — with that signature overnight tightening feel.
Night 7
Smoother, firmer, more rested
Fine lines look softened and tone more even; makeup glides on and people start asking what's changed.
Night 21
Lifted, lit-from-within glow
Three weeks of the ritual: firmer along the jaw, refined texture and a lasting glass-skin glow.
Why women 40+ are switching to Ava Joly
★ Best choiceAva Joly
Others
Hydrolysed Collagen
✓
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Safe ingredients
✓
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High % of active ingredients
✓
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Dermatological testing
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In their words
The morning everyone asks about
★★★★★
"For the first time, a mask actually did something. Three weeks in I look rested in a way creams never managed — I finally recognise myself."
Catherine M.
61 · nightly user
★★★★★
"I wake up lifted, not creased into the pillow. Friends keep asking what I've done. It's this — and only this."
Hélène R.
48 · combination skin
★★★★★
"No mess on the pillow, no fuss — just a glow in the morning I thought I'd lost. My one non-negotiable now."
Sofia L.
53 · dry / mature skin
90days
Sleep on it for 90 days.
Use it as your nightly ritual. If you don't see firmer, fresher, more 'you' skin within 90 nights, just write to us for a full refund — no questions asked. No needles to regret, and no hidden subscriptions, ever.
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FAQ
Do you still have any questions?
Isn't collagen too large a molecule to be absorbed by the skin?
Whole collagen is indeed too large to sink in, which is exactly why so many collagen creams disappoint. We use hydrolysed collagen, broken into low-weight micro-molecules that sit closely on the skin and help it hold water, so it looks and feels firmer, plumper and smoother, the kind of bounce you thought you'd lost. It supports your skin's surface beautifully; we'd never claim it rebuilds collagen the way a clinic treatment does. What you'll notice is skin that finally looks more like itself again.
How does the Ava Joly Overnight Mask work?
After cleansing, you smooth a thin layer over your face as the very last step of your evening routine. It sets into a light, breathable second-skin film and works while you sleep, releasing hydrolysed collagen, hyaluronic acid, niacinamide and ceramides to hydrate, firm and smooth. In the morning, simply rinse with warm water. That's it, one easy step, and you wake to skin that looks rested and glowing rather than tired.
What problems does it solve?
It targets the things that startle you most after 40: fine lines and wrinkles, that loss of firmness and bounce, persistent dryness and dullness, and uneven tone or redness, the changes that can make you look more tired than you actually feel. Think of it as overnight care for skin that wants to look firmer, fresher and more like you again, not just another basic moisturiser.
Is it safe for my skin?
Yes. It's dermatologically tested and designed to be gentle, fragrance-light, vegan, and free from parabens, silicones, sulphates, mineral oils and nickel. If your skin is reactive, do a quick patch test behind the ear or on your inner arm for a couple of nights first. The idea is that looking after your skin, and looking more like yourself again, should feel kind and effortless, never a gamble.
If the mask stays on all night, how can I sleep? Do I have to lie on my back?
You sleep completely normally, in any position you like. The film is lightweight and fast-setting, so it won't smear onto your pillow or feel tight and sticky. There's no lying still on your back, just apply, drift off, and rinse in the morning, when you get to enjoy the nicest part: catching your reflection and seeing plumper, fresher, more rested skin looking back.
Does the skin still breathe overnight?
Yes. Rather than suffocating the skin, the film is breathable, it lets your skin oxygenate overnight while holding moisture and actives close, so you wake up cushioned rather than congested, with that fresh, lit-from-within look instead of dull and drained.
How often should it be applied?
Three nights a week is the sweet spot for most women. Dry or mature skin can go up to four nights; if your skin is sensitive, start with two and build up as it gets comfortable. It's the one simple, low-effort habit that quietly keeps your skin looking firmer and more glowing, no fuss, no multi-step routine to keep up with.
How long does it take to dry?
Around 10 to 15 minutes, depending on how thick a layer you apply, just enough time to wind down for bed. Once it's set into a soft, transparent film, you're ready to drift off and let it get to work on the smoother, more rested skin you'll see in the morning.
How many masks can you get from one tube?
Roughly 10 full-face applications per tube, about three to four weeks at the recommended three nights a week. A little goes a long way, so a pea-sized amount is plenty, which means looking firmer, fresher and more like yourself again works out to just pennies a night.
What is the INCI of the mask?
Our hero actives are Hydrolysed Collagen, Sodium Hyaluronate (hyaluronic acid), Niacinamide and Ceramide NP, in a gentle vegan base, free from parabens, silicones, sulphates, mineral oils and nickel. The complete INCI list is printed on the carton and tube, and our team is happy to send it to you before you buy, just drop us a line, so you can feel completely confident about what you're putting on your skin every night.
What are the shipping times?
We dispatch within 1 to 2 business days. UK delivery is fully tracked and usually arrives within 3 to 7 working days, and it's free on orders over £50. You'll get a tracking link by email so you can follow it right to your door, and start your first night towards firmer, fresher, more like-yourself skin that little bit sooner.
How does the return process work?
It's simple and risk-free. You're covered by our 90-night money-back promise: use it as your nightly ritual and if you're not delighted, just email our team and we'll arrange a full refund — you don't even need to send the tube back. No forms, no fuss.